Public speaking and presenting can be really tough, especially in unfamiliar situations or in a huge room with strangers. It can be daunting and overwhelming, but there are simple steps you can follow to ensure the presentation goes to plan and achieves whatever goal it was set out to. From preparation to delivery, with the right research and confidence it is easy to secure that sales pitch or impress colleagues.

Read on for the secrets to a successful presentation.

1. Know the Purpose
When preparing the presentation, identify the purpose of it and what you want the audience to gain after watching and listening to your presentation. This is the first rule of a great presentation, to make sure you impart the right knowledge and stay on track of the topic matter. Then ask yourself through the preparation stage, what will keep audience engagement and what will they get out of sitting through your presentation?

2. Embrace the technology available
The use of computers and projectors has changed the way we present in the 21st century, and if used well they improve the overall experience for the audience. If you are technologically savvy, your skills can greatly enhance a presentation. Research the latest advancements for businesses, such as screen sharing services and remote online demonstrations. These services have the power to change the way we present to clients and conduct meetings, as people at computer screens anywhere in the world can watch your presentation as it unfolds.

3. Overcome the Fear of Public Speaking
If you are anxious or uneasy when it comes to public speaking then be sure that you are not alone. It is society’s number one fear, and even great speakers such as Churchill experienced speech anxiety. The trick to tackling this fear is working on delivery skills as public speaking is a skill; not a talent. Self confidence, plenty of rehearsal and taking deep breaths when you feel nervous are essential. Remember this key point – even though inside you are terrified, it won’t be obvious to the audience. Speak slowly and clearly and they will not be aware you are an anxious public speaker. If you panic and forget your script, just carry on – they have no idea what your script is.

4. Review your presentation afterwards
When it is all over, take a moment to review the experience and take notes on how to improve. If necessary you could also ask for feedback, on your strong points and areas for improvement for the next time you need to deliver an important presentation.